Royally Awesome founder, Jill Brown, was featured in a recent Content Hub article about content marketing myths and truths. Content marketing is getting all the buzz today that social media marketing was receiving about eight years ago. When any “new” form of marketing bursts into the zeitgeist, it’s easy to get confused as well as get misleading information.
Here are some things to keep in mind.
Writing valuable content is not the key to success
Everyone says content has to be valuable to be effective in today’s crowded marketplace. That’s not true. Value alone is not enough. Your content has to be valuable and sharable.
When you tweet out a blog post or a new video, your audience should click the share button instantly. Every article might not reach viral status, but that doesn’t mean you shouldn’t create content with that goal in mind.
Of course, there isn’t a magic answer to the question, ‘What’s the most shareable kind of content?’ You have to create content that fits your business and audience. The trick is to present it in a way that your audience wants to share.
Writing high quality content is not a content strategy
A content strategy is more than a commitment to high quality content, it’s about setting goals, understanding your core audience, creating and marketing content, establishing a workflow and monitoring metrics to measure success. A content strategy is similar to a business plan; it’s a detailed document that serves as a roadmap for success. You can’t measure success if you don’t have plan in place first, right? When you think of it that way, it doesn’t make sense to operate without a strategy in hand.
There isn’t a one-size-fits-all strategy that every business can deploy, which could explain why some businesses are a little vague on strategy specifics.
Content marketing does not mean only writing a blog
A blog is one component of content marketing, but it’s not the only part. A lot of people assume that content marketing equals blogging. That’s a lie because it’s not looking at the big picture. There’s more to content marketing than a blog post a week. Your blog may be the best arm of your content outreach, but more often than not a blog serves as a vehicle to host content.