Back in April I had my first article published on Entrepreneur.com about my 5-step process for getting free press by creating your own thought leadership content. It’s a simple concept, it just requires consistency and follow-through to keep at it and slug through the rejections until you get an acceptance.
The reality is that editorial pieces written and pitched to the press will be far more effective for garnering attention than journalistic coverage alone. Other entrepreneurs want to know what you know and you’ll gain credibility in the eyes of your customers. Getting media coverage will mean more eyes on your content and by default, your startup. You and your experience are the real goldmine that will translate from the press into increased sales. Oh, and the best part? It’s free.